Austrade Building and Construction Client Survey, November 2006 -->
B. User Requirements, Survey Objectives, and Budget
B1 Purpose of survey
Why do you need to conduct a survey? (B1)
Note. Refers to the underlying information requirements that the survey is intended to address. For example, what problems the agency is trying to solve? What decisions need to be made? What specific policies or actions are being determined or assessed? Should detail who requires the information. Survey objectives should be included in "B2" below.
The Australian Trade Commission (Austrade) is the Federal Government agency that helps Australian companies win overseas business for their products and services by reducing the time, cost and risk involved in selecting, entering and developing international markets.
Individual companies in the Building and Construction Sector have indicated over the years that they would like Austrade assistance in exporting. They have been entered onto the Austrade database and are known as ‘clients’. Austrade now seeks to update our database records for these companies.
This is in the companies’ interest the update will improve our ability to communicate with them, better understand their export needs and provide them with the most appropriate assistance.
Potential users of the information are all Austrade Australian and International staff working with companies in the building and construction sector.
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How will the survey outputs meet the needs specified in B1? What are the target RSEs for the survey? (B2)
Note. Should include a brief overview of the main topics the survey will cover. If applicable, provides details of any constraints including: fixed costs, fixed sample size, fixed accuracy (eg target RSEs, Confidence Intervals), etc.
· Questions aiming to identify the companies’ primary staff contacts for export
· Questions relating to their products for export
· Questions relating to export markets being targeted by these companies
· Questions relating to of the type of assistance the companies would most like from Austrade
The on-line survey will ask companies to respond by providing:
The main topics covered by the on-line survey are as follows:
There are no fixed cost constraints
The fixed sample size: The survey will be sent to approximately 2300 companies who are already on the Austrade database.
Those who do not respond to the on-line survey will be contacted by phone and invited to assist us update the information we have about them over the phone..
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What is the timetable for the survey? (B3)
Note. Should include: testing, the date questionnaires are printed or finalised, the date data collection commences, the date data collection finishes, and when results will be available. SCH approval for the survey is to be obtained before data collection commences.
The timetable is as follows:
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30 Oct – 3 November 2006 - Test Online Building and Construction Survey
6 – 10 November 2006 - Review of the questionnaire
10 November 2006 - Survey Finalised
13 November 2006 - Data collection commences
1 December 2006 - Data collection finishes
4 December 2006 - Telephone calls begin to non-respondents
2 March 2006 - Telephone calls conclude
The process for the test from 30 October – 3 November will be to:
a) On 30 October, inform 20 active and supportive clients by email or phone that a test will be conducted via email. Seektheir buy-in to complete it
b) 31 October: Send them the test email and ask them to complete it
c) Preliminary review of the results
d) Contact the companies by phone to obtain their feedback on the clarity of survey questions and ease of completion.
e) Review of the questionnaire with the survey company.
We don’t expect major alterations to the survey as a result of the test, but we will make minor changes where necessary. We will keep you up to date and send you copies of the surveys.