Advertising Awareness Survey, 1999
Contents
D. Data Outputs
D1 Data outputs
What are the principal data outputs to be produced? (D1)
Note. Refers to the main data items to be produced by the survey and how they will be cross-classified (eg by geography, industry, size, sector of business, etc). Copies of previous publications, final reports or outlines of proposed reports may have been provided to help answer this question.
The main data outputs which will be produced are reports containing tables of Exporter / Potential exporters by State, industry type, export status (ie those that are expanding their exports and those that are not), size of company, export turnover, Austrade contact, time exporting and export help/information source awareness. Additional advertising specific data covering whether respondents had seen the advertisement and whether or not they understood the key messages will also be produced.
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D2 Use of standards
What consideration has been given to the use of standards? Please specify. (D2)
Note. Should include standard data items (such as employment, housing, etc) and standard classifications (such as industry, geography, commodity, etc.).
Data are classified by industry using the Australia and New Zealand Standard Industry Classification (ANZSIC).
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D3 Data consistency
What consideration has been given to making data items consistent between survey cycles or across surveys? (D3)
The same survey questions and classifications used in the 1998 study are proposed with additional questions to cover new creative in the advertising awareness section.
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