ABS values state equity of access to statistical information as a fundamental principle and a vital part of a democracy. Successful online communication is based on understanding how people use the web and then structuring the content and presentation of the material accordingly.
Open, speedy, inexpensive access to public sector information is increasingly seen as an inherit right of democracy that is integral to ensuring transparency and accountability for Government. Citizens require access to public sector information that is of high quality and simple to integrate with other information and can easily be re-used and shared. The technological revolution is more pervasive than ever before and Internet communication has taken some new directions. The user community has new tools to use and share ABS data and information in ways that are less expensive, more powerful and easier to learn. Examples include Google Maps, mobile devices, social media platforms, ‘mash-ups’ and web services.
In this seminar Merry will demonstrate the use of data visualisation tools and social media channels which are enabling us to communicate our statistics in more engaging and understandable ways. Merry will also demonstrate initiatives aimed at our more sophisticated users, such as ABS.Stat and REEM, which will provide a greater level of accessibility to detailed multidimensional data.
Merry Branson - Branch Head, Customer Service Branch at the Australian Bureau of Statistics
Power Point Presentation (1.9MB)
Return to National Statistical Seminar Series