The extent to which inferences about the population can be made is compromised when response rates are low. It is essential that the data collected is of a very high standard in order for the statistics produced to also be of a high standard. One of the major challenges facing business surveys in the data collection phase are issues of nonresponse and item nonresponse. This seminar will cover several ways to increase response rates:
minimising burden on respondent (mixed mode, well designed instrument, etc.);
pre-approach, covering and reminder letters;
follow-up/reminder phone calls.
Chole Groves - Methodology and Data Management Division, Australian Bureau of Statistics
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