Many agencies use professional assistance to conduct surveys. The reasons for this are relatively simple - it is cost effective to utilise the facilities, expertise and knowledge of market research consultants.
The seminar will focus upon:
Factors to be considered in engaging a consultant
Preparation of the Request for Tender
Managing the work of a consultant
This seminar is presented at an introductory level, and is aimed at people who are engaging consultants to conduct surveys of businesses.
Mark Lound - National Statistical Service, Australian Bureau of Statistics
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